Several weeks ago we posed the question, when is it OK for small business marketers or nonprofit organization NOT to blog? I was delighted to see Elizabeth Holmes' article in today's Enterprise section of the Wall Street Journal tackling this issue too.
Remember when your mother asked you "would you jump off the Brooklyn Bridge if all the other kids were doing it?" Well no. And you shouldn't jump into blogging or on line marketing just because everyone else is doing it either. Bottom line, it's only appropriate to blog, or have a website, or advertise or engage in any one particular kind of communication strategy when it fits your STRATEGY!
We see so many entrepreneurs and nonprofit organizations working hard on all fronts, including their marketing. But often what gets overlooked is strategic marketing planning. Taking the time to think about what communications strategies will best connect YOUR products and services with YOUR target audiences will undoubtedly give you better results than investing precious dollars on promotional strategies that don't make any sense.
So, do you need a website? Maybe. Do you need a blog? Maybe. Do you need to advertise? Maybe. Do you need a strategic marketing plan? YES -- ALWAYS!
If you need help with your strategic marketing planning, log on to our website for lots of free tools or contact us!
You are basically saying blogging is necessary now, right. I am really considering adding this to my marketing system. Right now I create short, catchy videos that lead viewers back to an offer on an affiliate site. I accumulate a majority of my traffic from posting my videos free to http://www.Adwido.com and letting them help me target specific keywords to boost targeted traffic. I wonder how successful blogging would be in my system?
Posted by: Seh | July 08, 2009 at 09:50 PM