Mid Year Marketing Check: Are You Making Good Grades?

If you had to grade your marketing for the first half of 2007, how would you do? "A" for effort, but short on results? "C-" for being stuck in a rut, doing the same things but not reaching the goals you set?

This mid-year point is a great time to take a hard, close look at what you're doing: what's working and what's not. It's a time to be brutally honest in your assessments and fearless in looking at new and better ways to create the marketing organization you want. Read our July e-newsletter to find the right questions to ask in order to answer whether you are right on course, or need to change your direction.