Is your organization a world-class provider of cutting-edge solutions? Do your people offer turn-key robust service? I’m sure you do. Unfortunately, your customers and donors have no idea what all those abstractions really mean or should mean to them.
We might criticize teenagers for talking in a language that defies comprehension (whose BFF R U?), but if you are writing business documents, be careful that your messages can be easily understood. Business language, no matter what the business, is too often laden with meaningless jargon. In fact, it’s so common that we stop recognizing the words as meaningless hype.
If you want to build your brand (who doesn’t) stop using mumbo-jumbo and start talking so that your messages are crystal clear.
Want to know how? Log on to our website and read this month's enews for our top tips.
