Strategic Marketing Means Tackling More than Low Hanging Fruit

Your house is a mess. It's easy to pick up the dirty clothes, straighten the shoes left by the back door, make the beds. You know, the easy stuff. But when was the last time you reorganized dressers and closets? Climbed a ladder to dust the tops of light fixtures and moldings? Or bent low to clean your cabinet under the sink? Now if you did that, your house would be really clean. But who has time? Or the energy to do all that?

Can much the same can be true of your marketing efforts? Too often we spend our time addressing "low hanging fruit". Like the clothes left on the floor, we spruce up what's easy and not especially time consuming. Get a new logo, ask the agency to come up with some new ads, write a few press releases and leave the harder stuff like market research and strategic goal setting to another day.

Today, Brandcurve.com comments on this very issue. Seems Toys R Us has a cute new logo. Is the logo good enough to hide the fact that their stores are crowded, difficult to navigate and rate badly on customer service? Not really. I'd suggest they are just trying to sweep the bad stuff under a pretty new rug.

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Comments

[shariha]

Internet Marketing: A ringside view:

If your business involves products or services spread across the globe or even within a region, internet marketing can be effective in showcasing your product/service to the discerning buyer. The first step towards a successful internet marketing campaign would be building a suitable web-site. Your web-site should be simple but elegant looking. Crisp and precise presentation often scores over too many colors, too many promises or in short too much of anything. The prospective customers would be looking for valuable information that he can instantaneously use.

Great web sites often offer some freebies like music downloads, software downloads, computer games, graphics etc. to attract customers. So if the freebies you offer are attractive enough for the target customer profile, the traffic to your site will also rise rapidly. Internet marketing is indeed a long drawn process where you first build a web-site and then nurture it through all its stages till you can figure at the top of the search engine results.

Search Engine optimization and link building are the two most popular methods to improve the ranking of your web-site. Internet marketing cannot ignore these tools even though they come at a hefty price. Enter any search string into the most popular search engines, and you will stumble upon several hundred, if not thousand pages of information relating to that subject. People searching for information tend to look at the first few web-sites that come up from the search result. Chances are that the information they sought would be contained in those pages. Therefore, most searches do not get beyond the first page of the results. Imagine if your web-site figures in the 20th or 21st page, the traffic it can generate for you would be only closer to zero. This makes search engine optimization relevant to make your web-site work for you.

What are the main attributes of search engine optimization? Keywords and link building; these are the two major attributes that would help you to optimize your web-site for the search engines. Keywords are the possible search strings that a user will enter into the search counter. For example, someone looking for a Home Theatre can use terms like "Electronic product manufacturers" or "Theatre Equipment dealers" or "Home Theatre manufacturers" or even "where can I buy a Home Theatre". Though all these search strings have a commonality, they are also distinct. Therefore, a web-site representing Home theatre should have all these phrases somewhere in their content, preferably in the first page and right on top. Search Engines crawl through several thousand pages at lightning speed and return with the optimal results. Keywords and key phrases should be coined by experts to get the best results.

Link building is another important aspect of internet marketing. Most popular search engines will look at the number of links that your web-site has to other web-sites and blogs. If the number of links is high, it indicates the popularity of your web-site and hence get ranked at the top.

Article marketing – There are several article banks which will accept your submissions and then feed to

People look for information on various topics. So, if you are in the business of solar energy, you can create or hire people to write articles on solar energy, submit to the article banks, with a link to your web-site. This will induce the visitor to look at your site and when the number of articles is large, the number of visits to your web site will also rise in proportion. Article marketing is yet another tool to lead you to success in internet marketing.

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[Marketing sussex]

Interesting subject

[jeff paul scam]

well web-site representing Home theatre should have all these phrases somewhere in their content, preferably in the first page and right on top

[Jeff Paul Internet Business]

I have read many posts but I feel that many people show off their techniques and products but actually do not completely reveal their secrets.

[fahrrad]

Dies ist ein großer Ort. Ich möchte hier noch einmal.

[Gentlerain Marketing]

Thanks to sharing information!!!!
Marketing strategies serve as the fundamental underpinning of marketing plans designed to fill market needs and reach marketing objectives.
Marketing strategy determines the choice of target market segment, positioning, marketing mix, and allocation of resources.

[Seh]

Thanks for this article and the inspiration. I love the "dirty house" analogy. Unfortunately I am probably a victim of being a "low-hanging fruit picker." Creating video has become a strong part of my entire marketing system. I create short videos designed to catch attention. Then I lead these viewers back to a Free offer on my site. My traffic is targeted because I post my videos free at http://www.Adwido.com and they help target specific keywords. From this article I am motivated to seek out new ways of creating traffic.

[Seh]

Thanks for this article and the inspiration. I love the "dirty house" analogy. Unfortunately I am probably a victim of being a "low-hanging fruit picker." Creating video has become a strong part of my entire marketing system. I create short videos designed to catch attention. Then I lead these viewers back to a Free offer on my site. My traffic is targeted because I post my videos free at http://www.Adwido.com and they help target specific keywords. From this article I am motivated to seek out new ways of creating traffic.

[Seo Firm]

I really liked the way examples are quoted in this article, now a days world is believing in internet marketing they are making lots of budget for online marketing, and definitely they are getting good response too.

[Jeff Paul Scam]

I agree to this Internet Marketing removes the barriers to far distance , Marekting involves catering niche markets where as internet marketing is across the globes .

[Jeff Paul Forum]

For businesses strategic marketing is important , this can be done through online ways of marketing by internet earning .

[Jeff Paul Shortcut to internet]

The first step towards web promotion is your website , ,it implicates your image and market position , hence it requires conentration and dedicated effort .

[Banner Stands]

Great information that business owners can use to stay alive during this time of recession.

[Internet Millions]

Home based business and internet promoted by Jeff Paul marketing are running the grass-root level micro economics. Some times I feel it’s a blessing.

[Melbourne Course]

Great read thank you.