Check out an article in the July issue of Fast Company. Marketing and concept wizards Dan Heath and Chip Heath, authors of Made to Stick: Why Some Ideas Survive and Others Die, have a great take on how to present your latest and greatest innovations. So many companies can't figure out how to communicate their latest bells and whistles in a meaningful way to their target audience. The Heaths are calling it Anchor and Twist - anchor your product to the understanding your audience has for existing products or technology, then put your own twist on it. It's a quick read that you can apply whether you are rolling out a new technology or upgrading your own product.
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Innovation is the essense to make a difference in this era of competitive work structures through communicating strategies and active implementations .
Posted by: Make Money on Internet | November 10, 2009 at 05:04 AM